Folgers was on sale for $4.99/10.5 ounce can at Safeway. It’s nowhere near as smooth as Yuban Original, but rich with nuances of formica counters, leatherette and chrome stools, heavy diner mugs, pies in refrigerated cases and waitresses named Vera.

The can went surprisingly fast. I’d buy another can, but I’m playing the coffee field and don’t want to limit myself to one cheap coffee.